Products Hair Care

Metal Detox for all hair types.
Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.

Scalp Advanced for deregulated scalps.
Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.
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INOA
The luxurious in-salon color experience. Powered by oil. No ammonia. Large color palette of 83 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new color hair color diagnosis by L’Oreal Professionnel. An undeniable color performance, thanks to its ODS technology.

My Hair [iD]
The ultimate professional virtual try-on application. Explore hair color trends , give yourself a virtual makeover and book your next salon appointment.

Style & Colour Trophy
Launched in 1954 in the UK, Style & Colour Trophy is the longest-running hair competition in the world, that celebrates the creativity and skills of the profession, pushing the limits of what is possible not only in the salon, but on the world stage. In its ongoing effort to elevate hair talents and have pro shine externally, L’Oréal Professionnel is opening doors to the community of 3D artists beyond the hair industry.
iNOA

Hair Care
- Hair Care
- Metal Detox for all hair types.
  Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.
- Scalp Advanced for deregulated scalps.
  Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.
Concerns
Find a Salon
For Pro's
- For Pro's
- INOA
  The luxurious in-salon color experience. Powered by oil. No ammonia. Large color palette of 83 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new color hair color diagnosis by L’Oreal Professionnel. An undeniable color performance, thanks to its ODS technology.
- My Hair [iD]
  The ultimate professional virtual try-on application. Explore hair color trends , give yourself a virtual makeover and book your next salon appointment.
- Style & Colour Trophy
  Launched in 1954 in the UK, Style & Colour Trophy is the longest-running hair competition in the world, that celebrates the creativity and skills of the profession, pushing the limits of what is possible not only in the salon, but on the world stage. In its ongoing effort to elevate hair talents and have pro shine externally, L’Oréal Professionnel is opening doors to the community of 3D artists beyond the hair industry.
iNOA

ME-ar

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L’Oréal Professionnel Institutes

Brazil

25 € Recommended salon price

Oil

Sérum de Force

MYTHIC OIL | 50 ml

Nutrition
Shine

Fortify from roots

HAIR TYPE

All hair types

RESULTS

Fortifies
Diminishes hair breakage when combing
Intensifies shine

INGREDIENTS

Luxuriously nourished, deeply hydrated and replenished hair through essential oils and oriental traditions.

Evening Primrose Oil

Derived from the seeds of the primrose wildflower, it contains high amounts of the essential fatty acid gamma-linolenic acid, or GLA. An omega-6 fatty acid, GLA stimulates hair growth.

Formulated with a unique blend of Evening Primrose oil, SP94, and Powerdose Light, the deeply nourishing Sérum de Force helps fortify hair from the roots while intensifying shine and softness.

Any question on hair care ?

Oil

Sérum de Force

Buy Sérum de Force at your nearest hairdresser

Sérum de Force

Fortify from roots

HAIR TYPE

RESULTS

INGREDIENTS

Evening Primrose Oil

Any question on hair care ?

Sérum de Force

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