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The luxurious in-salon color experience.
Powered by oil. No ammonia.


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The professional color diagnosis.

Your professional diagnosis and virtual try-on for tailor-made color, designed by your hairdresser.
More than 4 000 formulas personalized by your hairdresser available on Style My Hair Pro at your fingertips.



Powered by oil.​

We kept the core of iNOA formula, powered by oil thanks to its ODS patented technology that propels the pigments inside the fiber, therefore eliminating the need of ammonia.​

Mixing ratio 1:1
Development time: 35min.


    • ​Improved usage:
    • Faster & easier to apply*.
    • Easier to rinse*.

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*vs previous iNOA


Hair is non retouched.


Tailor-made color.

Large color palette of 91 shades, and more than 4 000 color possibilities thanks to iNOA [iD], the new hair color diagnosis by L’Oréal Professionel. An undeniable color performance, thanks to its ODS technology.

    • High
      impact color.
    • +48%
    • Up to 100%
      grey coverage.

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*Instrumental test vs before color.

cosmeticity & care

No ammonia formula.

iNOA’s formula with no ammonia and 60% oil inside provides a unique color experience for you and your clients:

    • No odor.
    • Optimal
      scalp comfort.
    • No damage
      in sight.

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iNOA committed to the future.

We renovated iNOA making it more sustainable.
​Not only its formula is now vegan but packaging improvements were also made:

    • Dematerialized instructions for -66T paper per year.
    • Tube made from 95% of recycled aluminium.
    • Recycled plastic cap.

Share with us your creations!

Thanks to the shades you’ve received, share with us your iNOA looks to help inspiring other hairdressers and clients around the world.

How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out!

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Hairdressers realisation with inoa on instagram

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Learn more about new iNOA on ACCESS.

Come and discover all about the new iNOA, thanks to training contents only available on ACCESS.

Now on access

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