Products Hair Care

Metal Detox for all hair types.

Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.

Scalp Advanced for deregulated scalps.

Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.

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For Pro's

INOA

The luxurious in-salon color experience. Powered by oil. No ammonia. Large color palette of 83 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new color hair color diagnosis by L’Oreal Professionnel. An undeniable color performance, thanks to its ODS technology.

My Hair [iD]

The ultimate professional virtual try-on application. Explore hair color trends , give yourself a virtual makeover and book your next salon appointment.

Style & Colour Trophy

Launched in 1954 in the UK, Style & Colour Trophy is the longest-running hair competition in the world, that celebrates the creativity and skills of the profession, pushing the limits of what is possible not only in the salon, but on the world stage. In its ongoing effort to elevate hair talents and have pro shine externally, L’Oréal Professionnel is opening doors to the community of 3D artists beyond the hair industry.

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IN SALON ONLY

Mask

BLONDIFIER MASQUE

Blondifier |

Nutrition
Shine

Resurfacing and illuminating Masque

HAIR TYPE

For colour-treated cool blonde hair

RESULTS

Gently cleanses and brightens the look of hair

Neutralises undesired yellow tones

Adds shine

INGREDIENTS

AÇAI POLYPHENOLS

This nourishing masque, enriched with Polyphenols present in the Açai berry extract, replenishes, smoothes and nourishes the hair fibre, enhancing shine and radiance of blonde hair.

Apply evenly to shampooed and towel-dried hair. Comb through. Rinse thoroughly. In case of contact with eyes, rinse them immediately.

For best results, use in conjunction with: Serie Expert Blondifier Cool or Gloss Shampoo.

Mask

BLONDIFIER MASQUE

Resurfacing and illuminating Masque

HAIR TYPE

RESULTS

INGREDIENTS

BLONDIFIER MASQUE

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