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DIA COLOR

Reverse melanin loss effects for 6 weeks of gloss color1 and up to 70% grey coverage.

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#DIACOLOR

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Discover the science behind Dia color.

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PERFORMANCE

Dia color
Demi-permanent color with no ammonia.

Available in 40 shades,
mixable and customizable for personalized color results.

    • 6 weeks of gloss color 1.
    • 3x more shine 2.
    • Up to 70% grey coverage.
    • 100% true-to-tone color.
    • Up to 92% natural-origin ingredients 3.

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ACCESS

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THE TECH

The end of dull hair is here.

[Melanin Gap Filler Technology]
Fills gaps from lost melanin and reinjects color inside the fiber. Up to 92% natural origin1.
No ammonia.

    • Compensate melanin loss effects for 6 weeks of gloss color2.
    • Up to 70% grey coverage.

THE SCIENCE

Reverse melanin loss effects for 6 weeks of gloss color.

Melanin molecules in hair provide color, vibrancy, and shine: Melanin degrades as we age, causing dullness and grey hair. Dia color revives vibrant visible reflects and provides nourishing shine that lasts.

SUSTAINABILITY

Dia color for the future.

    • 36% less packaging1.
    • 27 fewer tons of paper1.
    • 100% recycled + recyclable packaging.
    • 95% post recycled aluminum tube1.

TESTIMONIALS

Co-developed with pros.

Naturality is a strength, and the results were still 100%. The shine was impeccable and the reflect of tone was expressive. I was really impressed.

Jessica Gonsalves

@jess.stylist
Professional colorist, U.S.A.

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ACCESS

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#MyHairiD

PERSONALIZED WITH TECH

My Hair [iD]​
Professional color consultation.

My Hair [iD] is a professional color consultation tool featuring both iNOA & Dia color.

Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.

Start the experience now :

DIA COLOR TOOLBOX

All you need to know about Dia color.

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ACCESS

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OUR PRO SHOPS

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Join the #LorealPro community.

PRO TIPS

Dia color tips from pro to pro.

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