[Serie Expert]
Reengineered to be more professional, more performant & more sustainable.
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Discover our range of refillable haircare.
Performance
New Serie Expert.
Reengineered to be more professional, more performant & more sustainable.
Not retouched images.
Choose your routine.
Before
After
Step 1 : Cleanse
Shampoo.
Repairs & strengthens hair.
Step 2 : Rebuild
Rinse-off serum.
Rebuilds hair molecular structure & restores strength.
Deep penetration, instant transformation.
Step 3 : Replump
Concentrated Mask.
Replumps hair’s molecular layers.
Step 4 : Protect
Leave-in mask.
Repairs & protects hair.
Heat protection up to 230°C.
Damaged hair
Before
After
Step 1: Refill
Pre-shampoo treatment.
Refill 1 million hair micro-breaks, in 1 minute.
Step 2 : Cleanse
Shampoo.
Prevents hair breakage & color shift..
Step 3 : Moisturize
Protecting Mask.
Stop hair breakage , with 10x more hydration.1
1 Instrumental tests.
Step 4 : Strengthen
High protection cream.
Stop hair breakage due to daily agressions.
Step 5 : Illuminate
Concentrated oil.
-97% hair breakage, in 1 drop1.
1 Instrumental tests.
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Anti-breakage & strength
Before
After
Step 1: Cleanse
Shampoo.
Cleanses fiber gently & thoroughly for all colored hair.
Step 2 : Care
Deep conditioner.
Strengthens hair from within for stronger, smoother and more disciplined hair.
Step 3 : Moisturize
Mask.
Moisturizes hair fiber & locks in your day 1 color vibrancy up to 100 days.
Step 4: Illuminate
Glass shine serum.
Delivers instant glass shine & lasting results up to 10 washes for all colored hair.
Color radiance & maintenance
Before
After
Step 1: Cleanse
Anti-oiliness dermo-purifier shampoo.
Helps to purify the surface of the scalp..
Step 2 : Care
2-In-1 Deep Purifier Clay.
Unclogs residue, sweat and oil when used as a shampoo and deeply purifies residue, sweat and oil when used as a mask.
Step 3 : Control
5-in-1 serum.
Defeats 5 scalp deregulations from week1.
1 Consumer test results.
Anti-oiliness
Before
After
Step 1: Cleanse
Dermo-regulator shampoo.
Cleanses while soothing and calming sensitive scalps.
Step 2 : Treat
Intense soother treatment.
Calms and soothes scalp discomfort, without weighting down the fiber.
Anti-discomfort
Before
After
Step 1: Cleanse
Cleansing Cream Shampoo.
Cleanses curls with long-lasting hydratation.
Step 2 : Treat
Intensive Moisturizer Mask.
Hydrates curls, +79% shine.
Step 3 : Style
10-in-1 cream-in-mousse.
10-in-1 benefits for hydratation & versatile styling result.
Step 4 : Dry
Drying accelerator.
Accelerates curls drying process by +37%.
Heat protection up to 230°C/450°F.
Step 5: Revive
Curls reviver.
Instantly revives curls every morning after pillow friction. 48 frizz protection.
Curly hair
Before
After
Step 1: Cleanse
Anti-buildup cleansing jelly shampoo.
Eliminates buildup, provides moisture for all curls.
Step 2 : Treat
Intensive Moisturizer Rich Mask.
Deeply hydrates & pre-detangles curls for 2x shinier hair.
Step 3 : Style
Cream-in-jelly definition activator.
Activates the definition of curls.
Heat protection up to 230°C/450°F
Step 4 : Moisturize
Long Lasting Intensive Moisturizer.
Moisturizes curls.
Heat protection up to 230°C/450°F.
Step 5: Dry
Drying accelerator.
Accelerates curls drying process by +37%.
Heat protection up to 230°C/450°F.
Step 6: Revive
Curls reviver.
Instantly revives curls every morning after pillow friction. 48 frizz protection.
Coily hair
Refills
High pro performance,
-73% plastic use.
- 1 year of usage1 = 1 bottle + 3 refills.
- Refillable in both 300ml & 500ml bottles.
1 Compared to 500ml bottle.
EU U&A average consumption of 3x washes per week, 10g each time.
How to refill your Serie Expert shampoo bottle?
The 4 steps to refill your shampoo bottle.
Step 1. Take your empty bottle. Do not rinse it.
Step 2. Unscrew the bottle & refill caps.
Step 3. Take the refill pouch and pour it slowly inside the bottle.
Step 4. Put the cap back on and use your shampoo as usual.
Pro tip. Refill the bottle maximum 3 times.
More sustainable.
Recyclable
bottle1
100% recycled plastic,
now recyclable.
-73% plastic2
90 tons of plastic or the equivalent of 3 million unit plastic bottles saved per year3.
1Excluding pump and colorant, countries to check recyclability claims.
2Compared to 500ml bottle. EU U&A average consumption of 3x washes per week, 10g each time.
3500ml plastic water bottles.
The reviews
Why consumers love Serie Expert routines.
Softened my hair texture, easier to detangle.
I’m very tender headed and I’m a conditioner fanatic because detangling my hair is always such a process. I was apprehensive at first because I love to condition my hair in the shower immediately after shampooing. But I was pleasantly surprised that this Absolut Repair Molecular leave-in conditioner softened my hair texture and made it easier to detangle, and my 3b-3c type curls get very knotty. The product doesn’t weigh my hair down or leave a thick residue and although I don’t love the floral scent, it dissipates and makes my hair care routine easy. I’m fond of detangling products or leave-in conditioners to help tame my locks and this product is now high on my list.
Highly satisfied and impressed!
I love the way this product (Metal Detox pre-shampoo treatment) makes my hair feel and smell! The first time I used it I could immediately tell a difference in the over all texture of my hair! I wasn’t sure what to initially think about this product when I got it. To be honest I didn’t think I’d see too much of a difference or notice much change but I’m hooked on seeing how well this whole line works for my hair. I’m definitely going to be trying more products and regularly incorporating them in my hair care routine! I unfortunately live in an area that has hard water so detoxing my hair is a must! So glad I was afforded the opportunity to try this product and see an immediate difference.
Affordable Hair Protection.
I'm loving L’Oréal's Metal Detox Anti-Breakage Hair Oil! It's like a hair savior, reducing my breakage and detoxifying my hair. It nourishes and moisturizes, leaving my hair soft and silky. Plus, I love the fact that it protects from my hair from heat damage and makes my hair way more manageable. I'm obsessed with how it makes my hair smell and it's affordable too! I'm using it as a heat protectant and pre-shampoo treatment, It's a total game-changer.
Will purchase!
I was so excited to use L’Oréal's Vitamino Color Spectrum Glass Shine Serum! This product did not disappoint. I love the immense shine I saw after just blow drying. I then used the flat iron and I felt that locked in the shine even more. As I am getting older and getting grey hair, they seem more course and frizzy, this serum definitely tamed those stick up and fly away hairs. I especially love that this shine serum works as a heat protectant and helps repel water also! The other great aspect of this product is that it lasts through many washes, Imaking me feel like this is a salon quality product. My hair felt smooth, looked shiny and I love the extra benefit of being a heat protectant! I was given this product in return for my honest review.
New must have!
As a licensed beauty professional for four years i have tried many beauty products to recommend to family friends and clients. I love L’Oréal Professionnel so i was very excited to try the new Absolut repair molecular shampoo for very damaged hair. This shampoo has been a life saver for me. I have been getting my hair bleached for the past 5 years maybe longer so i have damaged, dry, brittle hair. This shampoo along with other products in the line have changed my hair for the better. My hair feels so strong and healthy. I love that the shampoo is color safe so i don’t need to worry about my hair done so soon! Overall, love this product.
Love!
This product (Metal Detox) Protecting concentrated oil.has completely transformed my hair! Before I started using this product I struggled with frizzy, dry, and damaged hair. Even after trying numerous different treatments, I could never achieve the desired look I wanted. This product allows me to style my hair with heat while maintaining shiny, healthier looking hair! It is made with quality ingredients, so my hair is in the best shape it has been in years! I highly recommend this product, your hair will thank you!
Shop now your
Serie Expert routine.
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