New
[Serie Expert]
Reengineered to be more professional, more performant & more sustainable.
#SerieExpert
More performant
Serie Expert, the by pros for pros.
Designed by pros for pros with our most expert scientists and hair artists, working hand in hand, in each part of the world.
Together, they tested and selected the most performing technologies to deliver the best technical performance for every service – color, balayage, lightening...
More performant
Serie Expert, the hair tech pioneer.
We have drastically reduced the Serie Expert range to keep only the best of the best, resulting in a streamlined professional range that offers an exclusive level of performance, protected by 43 patents.
More performant
Discover the bestsellers
of Serie Expert.
METAL DETOX
CURL EXPRESSION
PURPLE CHROMA CRÈME
GREEN CHROMA CRÈME
BLUE CHROMA CRÈME
SERIOXYL ADVANCED
SCALP ADVANCED ANTI-OILINESS
SCALP ADVANCED ANTI-DISCOMFORT
SCALP ADVANCED ANTI-DANDRUFF
More sustainable
The Serie Expert
is eco-friendly.
- Up to 100% recycled and plastic
- Less virgin plastic
- CO2 neutral
Main factory in Europe - Saving Water
With industrial water recycling loop
More sustainable
MORE SUSTAINABLE
The professional haircare tech, now in sustainable refillable formats.
For the first time available in an eco-refill format with up to 70% less plastic than the bottle format.
#VitaminoColor
70%
less plastic
Metal Detox
Discover our breakthrough innovation Metal Detox
Wash after wash, metal penetrates inside your hair.
Stop hair breakage & color shift.
-97% hair breakage in just one use.1
100% true-to-tone, long lasting color.2
1 Instrumental test.
2 Color preservation after multiple wash with Metal Detox shampoo + mask
Discover the innovation
Metal Detox.
Metal neutralizer
Spray
Neutralizes metal before color, balayage and lightening.
Anti-metal cleansing cream
Shampoo
Detoxifies the hair after the services.
Anti-deposit protector
Care
Prevents new particles from coming back.
Anti-deposit protector
Mask
Prevents new particles from coming back.
ANTI DEPOSIT PROTECTOR
Concentred Oil
Prevents new particules from coming back.
discover the reviews
Discover why consumers love Metal Detox at home routine.
The most beautiful shampoo/cleanser for the hair.
This shampoo is a serious game changer, I love the fragrance. Since using it on my hair after my latest hair colour, my hair has never been in better condition not to mention the incredible SHINE!!!!!!
I'm impressed.
I'm so impressed with this product.
I bought it as I've moved into an area with hard water which was making my hair feel horrible and greasy within a day.
I also have balayage.
After washing it felt soft and the colour was better too.
I left it 4 days before washing and it still wasn't greasy.
I highly recommend.
The most beautiful shampoo/cleanser for the hair.
This shampoo is a serious game changer, I love the fragrance.
Since using it on my hair after my latest hair colour, my hair has never been in better condition not to mention the incredible SHINE!!!!!!
Gentle and light.
It really helps to keep my colour looking good for longer. And it is very light and gentle on your scalp. You don't ned much at all so it should last a while. I am very pleased with it.
Strong zesty smell, shiny results.
This shampoo has a very strong fresh zingy zesty smell.
The shampoo is of thick consistency and feels quite heavy when working into hair, a little goes a long way.
I have bleached and coloured damaged hair.
I used this without conditioner so I could really see what the product did for my hair.
Initially my hair was quite knotty after washing and felt dry ( I have some bleach damage).
But once dry, my hair looked shiny and voluminous.
The scent has staying power too, which has its pros and cons depending if you like the smell as it with be for everyone.
Find the salon
closest to you.
