Hair Care
Absolut Repair Molecular for all damaged hair types.
Repair 2 years of damage, in one use.

Metal Detox for all hair types.
Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.

Scalp Advanced for deregulated scalps.
Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.
New in Serie Expert: Scalp & hair protocols.

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Steampod & Care products

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Absolut Repair Molecular, for all damaged hair.
When hair is damaged, its molecular structure is compromised. Repair 2 years of damage in one use and rebuilds hair molecular structure for restored strength, elasticity & movement.

French Balayage
French Balayage is our professional 2-step technique associating perfectly blended lightening to a nourishing gloss. A natural looking balayage, from subtle to sexy, or even extreme. A result only a pro can achieve. French Balayage: perfectly blended, never warm, glossy shine.

French Glossing
The exclusive 2-step professional technique for perfectly covered roots and glossy lengths. For gradient color with an exclusive glossing treatment.
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WHO ARE WE

Our History
As the global leadeWelcome to our Heritage book. Deep dive into the story of our brand and the professional industry itself.

We act on the planet
At L'Oréal Professionnel, we are on a journey to sustainably change the way we operate. We have made great strides in some areas but need to make more progress in other areas. We've set 2025 and 2030 goals to hold ourselves accountable.

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L'Oréal Professionnel Purple Chroma Crème packshot

Chroma Crème Purple Shampoo 300 ml - Chroma Crème

With Chroma Crème shampoo, color correct & care, like a pro.

Chroma Crème is a trio of neutralizing cream shampoos that provide instant color correction tailored to all hair colors, with intense care.

Freshly colored hair contains a mix of primary color dyes.

After a few washes, some of the dyes fades. Warm reflects such as yellow, orange or red reappear.

As purple neutralize yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes.

Also available in 500ml.

SERIE EXPERTSERIE EXPERTSERIE EXPERTSERIE EXPERT

Color correct & care, like a pro.

Yellow tonesNeutralizing Cream Shampoo

Purple Chroma Crème instantly neutralizes all unwanted yellow reflects and intensely nourishes the fiber without weighing it down for a superior color correction and care.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs.

Together, they have developed an exclusive technology with professional tailored dyes to neutralize unwanted warm reflects, now in the most caring formula*. It delivers homogeneous neutralization** thanks to a thinner, more even formula deposit than regular neutralizing shampoos, that ensures no color spot even on porous areas**. It provides upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine***.

*At L'Oréal Professionnel ** Hairdressers' feedbacks. ***Instrumental test.