NEW IN SALON
Reverse melanin loss effects for 6 weeks of gloss color1 and up to 70% grey coverage.
1Instrumental & consumer tests.
Discover the science behind Dia color.
PERFORMANCE
Dia color
Demi-permanent color with no ammonia.
Available in 40 shades,
mixable and customizable for personalized color results.
- 6 weeks of gloss color 1.
- 3x more shine 2.
- Up to 70% grey coverage.
- 100% true-to-tone color.
- Up to 92% natural-origin ingredients 3.
1Consumer & instrumental tests.
2Instrumental test.
3Maximum % of naturality across all shades of the range, with at least 84%.
TESTIMONIALS
Co-developed with pros.
Naturality is a strength, and the results were still 100%. The shine was impeccable and the reflect of tone was expressive. I was really impressed.
Jessica Gonsalves
@jess.stylist
Professional colorist, U.S.A.
PERSONALIZED WITH TECH
My Hair [iD]
Professional color consultation.
My Hair [iD] is a professional color consultation tool featuring both iNOA & Dia color.
Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.
DIA COLOR TOOLBOX
All you need to know about Dia color.
PRO TIPS
Dia color tips from pro to pro.
Let’s see it from you!
Post your hair looks and insights with #Diacolor on Instagram & Tiktok!
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.