Color capsule
Dia color
Titan Brown.
10 new multi-reflective browns inspired by the moon titan.
New in salon
[Dia color]
Reverse melanin loss effects for 6 weeks of gloss color1 and up to 70% grey coverage.
1Instrumental and consumer tests.
Performance
Dia color
Demi-permanent color with no ammonia.
Available in 40 shades,
mixable and customizable for personalized color results.
- 6 weeks of gloss color 1.
- 3x more shine 2.
- Up to 70% grey coverage.
- 100% true-to-tone color.
- Up to 92% natural-origin ingredients 3.
1Consumer & instrumental tests.
2Instrumental test.
3Maximum % of naturality across all shades of the range, with at least 84%.
Dia color toolbox
All you need to know about Dia color.
Pro testimonial
Dia color Titan Brown.
Co-developed with pros.
Reverse menlanin loss effects for 6 weeks of gloss color1.
Giuseppe Stelitano
Hair artist & Creative Director at Trevor Sornie in London
My first impression of the new Dia color is amazing, so revolutionary… I can’t wait to use it everyday in the salon with my guests.
1Instrumental and consumer tests.
Pro testimonial
Dia color Titan Brown.
Co-developed with pros.
Reverse menlanin loss effects for 6 weeks of gloss color1.
Jess
Color specialist & owner of Maven salon in San Diego
Naturality is a strength, and the results were still 100%. The shine was impeccable.
1Instrumental and consumer tests.
Pro testimonial
Dia color Titan Brown.
Co-developed with pros.
Reverse menlanin loss effects for 6 weeks of gloss color1.
Lucas Possetti
Hair stylist & Hairfluencer in Sao Paulo
The texture is very moist. I could feel freshness of the formula.
1Instrumental and consumer tests.
Personalized with tech
My Hair [iD] Pro color consultation.
New shades available on the virtual try-on, as well as professional diagnosis and combined in an all-in-one experience.
1 Insert here a legal text if you need some on this section.
Let’s see it from you!
Post your hair looks and insights with #Diacolor on Instagram & Tiktok!
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.