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Freshly made for you with Powermix

Powermix treatments, highly concentrated in active ingredients, freshly mixed at the last minute to instantly transform hair. Hair is instantly magnified by a flash of shine and incredible softness. After a consultation, your stylist will create your bespoke your Powermix treatment.

New homecare starring iconic products

In 2017, Serie Expert reinvents itself and turns a new page in its history! New redisgned packaging that is more premium and environmentally-friendly. We used the opportunity to improve its environmental footprint more environmentally-friendly packaging and reusable dispensers. Over 50 tons of plastic is saved every year. Each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, as well as the different needs and desires of each person." Talk to your stylist for advice on the perfect range for your hair.

INFORCER anti-breakage

Serie Expert introduces a new strengthening anti-breakage hair treatment supported with vitamin b6 + biotin to help reduce hair breakage and spilt ends. The Serie Expert Inforcer range—available in shampoo, conditioner and masque.

Meet the new Serie Expert Spokesperson Tailor Hill

“Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!”Taylor Hill