Rectify
Level 1
PRO FIBER
DISCOVER PRO | FIBER
True repair
is one that lasts
Get a diagnosis for Pro Fiber at your nearest hairdresser
True repair
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Discover the new
See the Fashion Weeks Pictures
Curious to find out if hair can resist the harshest conditions?
@lorealpro followed fashion model twins Baylee & Keylsee Soles during Paris Fashion week. Only one did Pro Fiber… Scroll down to see what happened !
When it doubt, be fierce. Check out @bayleesoles on the 6th photoshoot… Hair took 2 hours to prepare. But it’s on fleek !
#profiberpfw #hairchallenge #healthyhair
Mug shot ! 18 shampoos in !
#profiber #profiberpfw #hairchallenge #healthyhair
Work, work, work, work, work, work… Paris Fashion Week style !
#profiber #profiberpfw #hairchallenge
Pro Fiber shine, strength & smoothness, there’s nothing like it.
#profiber #healthyhair #glamteam
Survival kit for Paris Fashion Week
#profiber
Nothing like the professional touch.
#profiber #profiberpfw #hairchallenge
Pro Fiber, tested & approved by @kelseysoles and @bayleesoles
It all starts with a diagnosis. Ask your @lorealpro hairdresser !
#profiber #hairchallenge #glamteam
Listen to the twins
The wait is over. The Soles twins put #profiber to the test for 10 exciting days of Paris Fashion Week!. Only one got Pro Fiber. Whose hair was lastingly repaired? Find out now.
New RE-CREATE forHair thinned by damage
Discover the new
Re-Create
Instantly re-materializes and durably repairs hair thinned by damage.
Discover the protocol In salon
How to use it by Cut by Fred
@cutbyfred
For a vast majority of women, damaged hair is a daily challenge. Pro Fiber offers a tailor-made in-salon solution for all levels of damage.
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1
INITIATED IN SALON
In salon
The PRO FIBER protocol is personalized and based on a unique Hair Damage Evaluation diagnosis carried out by the hairdresser in order to assess hair damage and select products adapted to the level of sensitization of your hair fiber.
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2
Prolonged to infinity**
In salon
After the diagnosis, the hairdresser applies the specific hair treatment : to resurface hair with a damaged cuticle - RECTIFY, to repair hair with a damaged cuticle and cortex - RESTORE, or to restructure hair with a very damaged cortex - RECONSTRUCT. And now, NEW RE-CREATE, to repair and re-materialize hair thinned by damage.
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3
REACTIVATED AT HOME***
At home
The hairdresser prescribes the at-home program for a long-lasting** effect, of six weeks*** of continuous treatment.
15 years ofResearch
Patricia Pineau
L’Oréal’s Scientific Communications Director
It’s the best formula ever achieved in the field of damaged hair.
After 15 years of intense research and 15 patents pending, L’Oréal’s Research laboratories have developed the most sophisticated haircare technology to date: the APTYL 100 molecular complex. By combining Aminosilane with a unique cationic polymer, L’Oréal Research has, for the first time, paved the way to a new generation of long-lasting* haircare. L’Oréal Research has performed numerous tests to demonstrate both the efficacy and durability of APTYL 100.
4 ranges For 4 different damage state
Inspired by L’Oréal Research’s understanding of damaged hair, L’Oréal Professionnel has identified 4 states of damaged hair : State 1, only the cuticle is affected. State 2, the cuticle and cortex are both affected. State 3 : the cuticle and cortex are very damaged. State 4 : the cortex becomes porous and the fiber is thinned by damage.
Thanks to a thorough understanding of this hair damage, L’Oréal professionnel has especifically designed 4 specific PRO FIBER ranges adapted for each hair damage state: RECTIFY, RESTORE, RECONSTRUCT, RE-CREATE. These ranges offer a targeted response to each of the damaged hair states, for unmatched results.
* From L’Oréal Professionnel - Instrumental tests after the salon routine – up to 4 Pro Fiber shampoos (Rectify/Restore/Reconstruct).
** Auto-evaluation on 333 women using the Pro Fiber Rectify and Reconstruct ranges for 15 days.
*** Reactivation of in-salon treatment by Pro Fiber shampoo up to 4 washes + extension of in-salon treatment by Pro Fiber Re-charge every 4th shampoo.