Products Hair Care

Metal Detox for all hair types.

Wash after wash, metal penetrates inside your hair. Say goodbye to hair breakage. -97% hair breakage in just one use. 100% true-to-tone, long lasting color.

Scalp Advanced for deregulated scalps.

Professional reset for deregulated scalps. Approved by dermatologists. +83% soothing in one use. -78% sebum in one use. Up to 100% visible dandruff removed.

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For Pro's

INOA

The luxurious in-salon color experience. Powered by oil. No ammonia. Large color palette of 83 shades, and more than 4000 color possibilities thanks to iNOA [iD], the new color hair color diagnosis by L’Oreal Professionnel. An undeniable color performance, thanks to its ODS technology.

My Hair [iD]

The ultimate professional virtual try-on application. Explore hair color trends , give yourself a virtual makeover and book your next salon appointment.

Style & Colour Trophy

Launched in 1954 in the UK, Style & Colour Trophy is the longest-running hair competition in the world, that celebrates the creativity and skills of the profession, pushing the limits of what is possible not only in the salon, but on the world stage. In its ongoing effort to elevate hair talents and have pro shine externally, L’Oréal Professionnel is opening doors to the community of 3D artists beyond the hair industry.

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IN SALON ONLY

Balayage

Platinium Plus

BLOND STUDIO | 500 g

TAILOR-MADE BLONDE

Dark haired lightening paste

LIGHTENING

Up to 7 levels.

DEVELOPMENT TIME

15 to 50 min : depending on the service provided by your professional hairdresser total service time may vary.

Lightening paste for thick hair, natural or coloured with a dark hair base.

Change your hair colour to a beautiful blond hair.

Nutriceride and white bee's wax for maximum care.

Any question about lightening ?

Balayage

Platinium Plus

Get a diagnosis for Platinium Plus at your nearest hairdresser

This product needs a hair diagnosis by a professional.

Platinium Plus

Dark haired lightening paste

LIGHTENING

DEVELOPMENT TIME

Any question about lightening ?

Platinium Plus

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